John Mayfield’s latest title in his “5 minutes to” real estate agent-broker series is technology. Offering both new and experienced practitioners a functional overview of how technology and real estate consumers have merged to create a new and required skill-set for those looking to grow in the marketplace. Mayfield, a proficient techie, pens articles’s for the Hewlett Packard’s Web site. An added bonus is a ROM that offers sample information from the text version, to illustrate in a technology format, how top producing agents have embraced their clients call for them to be pro-active in blog-sphere, podasts, e-mail, virtual tours and computers.
5 Minutes to Maximizing Real Estate Technology, A Desk Reference for Top-Selling Agents, By John D. Mayfield. Thomson/ South-Western, 2006, ISBN 139780324539271, 0324539274, Paperback, 184 Pages, $29.95 is written and designed to be results-driven.and as a textbook for brokerages to offer as a real estate technology course. Each chapter offers learning objectives, review exercises and web resources. Photos help both the reader or an educator see the actual computer or web graphic to illustrate one of Mayfield’s excellent points. But never does the text get bogged down in tech-speak, something many readers and students will appreciate.
Chapters in this book feature: Which computer is right for you?, Developing a Technology Budget for Your Real Estate Career, Software Applications, New Technology Tools for Today’s Tech-Savvy Real Estate Agent, Printing Options, Cellular Phones and Smartphones, Digital Cameras and Other Multimedia Resources, New Marketing Trends in Real Estate, Web Site Tips for Real Estate Professionals, Creating a Paperless Filing System, Folders, Files, and Backing Up, Building the Perfect Database, E-Mail, Using Microsoft PowerPoint, Tips, Tricks and Shortcuts, Technical Help, How to Become a Mobile Real Estate Professional,and Broker Technology Issues. Also included are acknowledgements, a forward, an introduction, a summary and conclusion.
This book is an excellent resource for any agent or broker looking to ramp-up their business technology, without being over-whelmed by geek-speak. Perfect for new or experienced agents, real estate educators, trainers and a must-have for every real estate brokerage’s professional development library.
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